Vladimir HlobchastyiVladimir HlobchastyiSenior Software Engineer
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Case Study
Quiz funnel · Subscriptions

E-commerce Subscription Platform

E-commerce platform with a personalized quiz funnel, subscription billing and localized onboarding.

Role

Frontend Developer

Focus

Conversion quiz funnel, Stripe checkout, subscription management, localization and animated progress UI.

Stack

ReactTypeScriptViteReact RouterTanStack QueryReact Hook FormYupStripei18nextTailwind CSSFramer MotionSentry
Preview & Screenshots
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E-commerce Subscription Platform — image 1
E-commerce Subscription Platform — image 2
E-commerce Subscription Platform — image 3
E-commerce Subscription Platform — image 4

Overview

Contributed to an e-commerce web platform with a personalized multi-step quiz funnel and recurring subscriptions. The application guides visitors through a tailored plan, converts through Stripe checkout and lets users manage their subscription — localized into 10 languages and tuned for conversion.

Challenge

A funnel-driven storefront lives or dies on flow and trust: each quiz step has to feel effortless, validation must be forgiving, payments have to be reliable, and the experience must work identically across 10 locales without breaking the conversion path.

Outcome

A smooth, animated quiz-to-paywall funnel with reliable Stripe checkout, self-serve subscription management and full localization — a measurable acquisition surface rather than a static marketing page.

Responsibilities

04 areas
01

Quiz funnel

Implemented the multi-step personalized quiz with progress UI, unit toggles, validated forms (React Hook Form + Yup) and animated step transitions (Framer Motion).

02

Payments and subscriptions

Integrated Stripe checkout, payment review and self-serve subscription management (manage and cancel) with clear states and error handling.

03

Localization

Wired i18next across 10 languages with locale-aware dates and units, keeping the entire funnel consistent across markets.

04

Data and reliability

Connected the UI to the API with React Query, added progress charts and integrated runtime monitoring for production reliability.